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Ian Decker

Ian Decker is the founder and principal of Black Dog Sales Group with a reputation for developing innovative sales strategies and brand development techniques for industry leading brands including Norrøna, Arc'teryx, Marmot, Helly Hansen, and K2 among others. With over 25 years of experience in the outdoor, snow sports, and fashion industries, Ian can develop a customized approach to take your brand to the next level in the Rockies. 

Shondia Houtzer

Shondia Houtzer is an experienced industry veteran having worked with top brands like Rab Equipment, Kuhl, Olukai and Sanuk in both sales and marketing capacities in addition to having been a store manager and buyer. Shondia has a passion for specialty retail, sustainability issues, and all things outdoors. Shondia manages key specialty accounts, and marketing initiatives. 


The Black Dog. Voted best dressed and most likely to succeed.

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1111 W Sixth Ave, Ste D, Lakewood  CO 80215  |  Tel: 303-594-8895

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